My Baby Fence Tampa
A pool-fence business that ranks for the terms that matter — and converts.
Overview
Tampa-area pool safety company needed a site that would dominate organic search for "pool fence Tampa" while communicating the emotional weight of child safety without being heavy-handed.
Scope of work
- Custom Next.js SmartSite
- Interactive pole strength visualizer (React Three Fiber)
- Before/after slider for installation outcomes
- Service-area SEO pages (per-city)
- FAQ + Florida pool fence law explainer
- Lead-gen estimate form with routing
The Challenge
What we walked into.
Pool fencing is a considered purchase with strong safety emotional triggers. The existing site looked generic, ranked poorly, and had no differentiator. Competitors were all saying the same thing.
The Approach
How we solved it.
Built an interactive pole-strength visualizer so visitors can physically drag and feel the difference between the company's fence and cheaper alternatives. Added a before/after slider with real installations. Created dedicated per-city landing pages ("Pool Fence Clearwater", "Pool Fence St. Pete") with local schema. Wrote a Florida Pool Fence Law page that ranks for a legally-required-keyword set most competitors ignore.
Outcomes
What shipped.
Interactive demo
Pole strength visualizer lets visitors feel the difference vs cheaper alternatives
Local SEO
Per-city pages with LocalBusiness schema for every service area
Clear authority
Florida law explainer captures intent-driven search
Lead form
Estimate form routes via webhook to CRM
Highlights
- Interactive 3D pole strength comparison
- Before/after slider with real installations
- Per-city landing pages for service area SEO
- Framer Motion scroll-triggered "how it works" walkthrough
Technical stack
08 / Your project
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