Accessibility Statement.

Pretty Creative Co. is committed to making prettycreative.company usable by everyone, including people with disabilities. We treat accessibility as an ongoing design and engineering practice — not a checkbox.

The Site is engineered against the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA published by the W3C. That target informs our color contrast, keyboard navigation, focus visibility, screen-reader semantics, and reduced-motion support.

We audit the Site with Lighthouse and manual testing periodically. The latest audit (desktop preset, headless Chrome) scored 100/100 on Accessibility, Best Practices, and SEO and 97/100 on Performance. Audit date is published on the homepage performance section.

Semantic HTML. Every page uses landmark elements (<main>, <nav>, <footer>) and a single, ordered heading hierarchy.

Keyboard navigation. Every interactive element is reachable by keyboard and shows a visible focus ring. The mobile navigation drawer closes on Escape.

Reduced motion. All animations honor the prefers-reduced-motion user setting. Decorative motion is disabled; functional motion (e.g. the FAQ accordion) remains.

Color contrast. Body text targets at least the WCAG AA 4.5:1 ratio against the dark surface; large headings target 3:1. Decorative elements are marked with aria-hidden so screen readers don’t announce them.

Structured data + Speakable. Pages include schema.org markup so assistive tools, AI-powered readers, and search engines can present content correctly.

We’re honest about what isn’t finished:

• The auto-scrolling marquee of client work pauses on hover and focus and stops entirely under reduced-motion preferences. We do not yet expose a visible pause/play control.
• Some interactive content (notably the Tier × Function matrix on /claude-levels) is wide and may require horizontal scrolling on small screens. We’re working on a mobile-stack alternative.
• Third-party embeds (analytics, future chat widget) are not under our direct control. We pick vendors that publish accessibility statements, but their surfaces may not match our internal target.

If you encounter an accessibility barrier on this Site — anything that prevents you from using or understanding the content — please tell us. We treat accessibility reports the same as bug reports: triaged on receipt, fixed in the next deploy when feasible, and acknowledged either way within five business days.

Email: hello@prettycreative.company with subject line “Accessibility”. Tell us the page, the device and assistive technology you’re using, and what you were trying to do.

Every new page or component is built against WCAG 2.1 AA targets before it goes live. Lighthouse audits run on every meaningful design change. When a finding comes in from a real user, it goes to the front of the queue.

Accessibility is part of how we build software for our clients too — the same checks we run on this Site are run on every client engagement.