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Beauty · Premium Spray Tan · Milwaukee2026

Glamoré+

A premium spray tan brand, launched end-to-end with founder Hel Hardinger.

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Overview

Full brand-in-a-box build for Hel Hardinger's premium spray tan concept in Milwaukee. From positioning through website through ops setup — deployed as a ready-to-run business, with Sunny + Lux AI agents handling intake and front-of-house.

Scope of work

  • Brand strategy + positioning
  • Website build
  • GHL CRM + automation
  • Ops stack setup
  • Launch playbook

The Challenge

What we walked into.

Standing up a new beauty brand from zero — brand, site, ops, CRM, automation — fast, without compromising on any layer.

The Approach

How we solved it.

Applied the SmartSite OS as a white-label deployment. Full stack spun up in weeks, not months. Client received a running business, not a pile of assets to assemble.

Outcomes

What shipped.

$40K engagement

Largest single-project deployment to date

Brand-in-a-box

Proven white-label deployment model

End-to-end live

Brand, site, CRM, and ops launched together

Highlights

  • $40K full-stack engagement
  • Proved the "brand-in-a-box" white-label model
  • Complete business deployed end-to-end

Technical stack

WebsiteGHLBrand strategyOps systems

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