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Publishing · Creator Brand

I Heart a Good Thriller

A one-person thriller-book brand, built to look like a team of ten.

Overview

A personality-driven thriller and mystery book-recommendation brand, run by a single creator with a following across Instagram, TikTok, and Goodreads, needed a real home base instead of scattered social posts.

Scope of work

  • Custom Next.js build
  • "The Shelf" spoiler-free review system
  • Author interview / live-event pages
  • Author submissions intake
  • Bookshop.org + PangoBooks affiliate integration

The Challenge

What we walked into.

A creator with a real following across three social platforms had no central place to send people — reviews, author interviews, and book recommendations were all living on someone else's platform.

The Approach

How we solved it.

Built a central home base around "The Shelf" — spoiler-free reviews cross-posted from social — plus dedicated pages for author interviews and live events, a submissions intake for authors and publicists to reach out directly, and a connected storefront through Bookshop.org and PangoBooks.

Outcomes

What shipped.

A real home base

Reviews, interviews, and shop unified on one branded site instead of scattered across social

A direct author pipeline

Dedicated submissions page for authors and publicists to reach out

Affiliate commerce, disclosed

Bookshop.org and PangoBooks links turn recommendations into real revenue

Highlights

  • "The Shelf" spoiler-free review system
  • Author interview and live-event programming
  • Dedicated author-submissions intake
  • Affiliate storefront via Bookshop.org and PangoBooks

Technical stack

Next.jsTypeScriptTailwind CSSVercel

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