Overview
An HVAC mentorship platform combining homeowner education, tech training, and community. Built as both a content site and a coaching-call booking funnel.
Scope of work
- Website + GHL funnel build
- Content system for homeowner + tech audiences
- Booking integration for coaching calls
- Community layer via GHL membership
The Challenge
What we walked into.
Two audiences with different needs — homeowners looking for HVAC help, and techs looking to level up. Needed one site that served both without diluting either.
The Approach
How we solved it.
Split the content architecture into two clear tracks — Homeowner and Tech — with a shared brand and a shared funnel for coaching calls. Built a GHL-powered intake so every form submission is qualified and routed to the right next step.
Outcomes
What shipped.
Dual audience
Homeowner + tech tracks without brand confusion
Funnel live
Coaching-call booking funnel with automated booking
Content engine
Publishing system set up for ongoing growth
Highlights
- Dual-audience content architecture (homeowner + tech)
- GHL-powered coaching-call funnel
- Content-first acquisition strategy
Technical stack
Your project
Want a build like this?
Every SmartSite starts with a conversation. Tell us what you're building.